Prof. (Dr.) Manish Verma is working as Director at JICM (Jagran Institute of Communication and Management) Bhopal, India’s first practice school for communication management .Prof. Verma was heading the School of Communication at Amity University India before joining JICM as Director in 2011. He was awarded Junior Research Fellowship (JRF) by UGC in Media Studies and he completed his Ph.D. in Advertising. Prof. Verma is on the examination panels of various universities and also a member of Asian Media Information and Communication Centre (AMIC), Singapore. Prof. Verma conceptualized and organized India’s first International Conference on Digital Media in March 2011. He has published various articles and chapters on Advertising & Media Production. Prof. Verma is the Founder Editor of Amity Journal of Media and Communication Studies and designed curriculum for new programmes like MBA (Media Management) and Masters in Film and TV Production. He has also worked in Advertising & Electronic Media industry before shifting to academics. He loves Photography and trekking.