The MBA in International Fashion Management at Horizons University is designed to help participants develop the skills and competences needed to identify and overcome the managerial challenges posed by the global fashion industry.
The programme examines a wide range of management, marketing and communication issues in the specific context of international fashion and encourages students to think critically and creatively . All courses aim to link theory and practice, providing a comprehensive overview of well-established theories and methods as well as a detailed analysis of real-world business problems confronting fashion managers and entrepreneurs.
The MBA course structure typically requires students to read materials supplied by the university, study related materials, conduct some personal research on the topic (focusing on areas of personal interest).For each topic covered, students are required to complete a test, which consists of applying theory to practice and/or providing a critical analysis.Some courses end with a project, which allows students to apply their newly acquired knowledge and skills more extensively. Each teacher is committed to guiding students throughout their distance learning process.
|Credit Value||120 Credits|
|Admission Requirements||Bachelors Degree + 2 years work experience|
|Registration Fee||60€ yearly|
|Technology Fee||80€ yearly|
MBA students take four courses a year and complete an independent research thesis (MBA588) under the supervision of graduate faculty.
Confirmation of learning may be determined via papers, projects, quizzes or exams.
All course have 10ECTS except MBA588 with 40 ECTS.
All MBA students take five courses a year and complete an independent research thesis (MBA588) under the supervision of graduate faculty. All course have 10 ECTS except MBA588 with 40 ECTS.
|Course Number||Course Name|
|MBA580||Introduction to the Global Fashion Industry
|MBA581||Strategic Fashion Management|
International Fashion Marketing
E-commerce & Digital Customer Experience
International Fashion Communication
|MBA585||Fashion Start-Up Management|
|MBA586||International Retail & Sales Management|
|MBA588||Final Fashion Project|
MBA580 - Introduction to the Global Fashion Industry
This course introduces students to the structure and functioning of the international fashion industry. It provides an overview of the competitive environment, examines the main stages of the supply chain and analyses the industry’s evolution and future prospects.
MBA581 - Strategic Fashion Management
Both professionals and firms need to gain a sound knowledge of strategic management to survive and prosper in today’s fashion business. This course is designed to help participants think strategically and understand how strategic management theories and tools apply to the fashion industry.
MBA582 - International Fashion Marketing
This course examines the main concepts of fashion marketing from both a theoretical and practical perspective. It seeks to provide an understanding of consumer trends, marketing strategies and other key issues related to the international promotion of fashion goods and services.
MBA583 - E-commerce & Digital Customer Experience
E-commerce plays an increasingly important role in the international fashion industry, as online sales account for an ever-growing portion of all transactions. This course outlines the main features of fashion e-commerce and investigates the strategies, tactics and instruments that fashion firms can employ to gain visibility and expand their customer base in the global digital market.
MBA584 - International Fashion Communication
To succeed in the international business arena, fashion players need to communicate their values, identity and products/services in the most appropriate manner. Hence, effective communication is a key success factor in the fashion industry. This course aims to help students understand how fashion companies and professionals can successfully convey their messages, interact with mass media and build a mutual trust relationship with customers.
MBA585 - Fashion Start-Up Management
This course investigates the challenges and opportunities stemming from the launch of a fashion start-up. It illustrates the process through which a start-up is created, outlines the main managerial issues related to each step and provides orientation to novice fashion managers and entrepreneurs.
MBA586 - International Retail & Sales Management
This course focuses on the activities involved in the distribution and selling of fashion products directly to ultimate consumers. It explores the major retail trends and addresses both strategic and operational issues related to planning, organising and handling merchandise in the international retail environment.
MBA587 - Sustainable Fashion
Consumers are increasingly concerned about the impact of economic development on environmental health and social equity. As a result, they tend to prefer products and services offered by companies pursuing sustainable production policies. This course addresses the theme of sustainability in the context of the international fashion industry. In particular, it examines how the rise of a sustainability-oriented business culture has changed fashion firms’ strategies and operations and the relationship between consumers and producers.
MBA 588 - Final Fashion Project
Upon successful completion of all courses, students will be required to draft a project under the supervision of graduate faculty. The project will be centred around a firm or another organisation operating in the fashion industry and will aim to test students’ ability to apply management theories, methods and tools to real-world business cases.